Content specialist experienced in directing creative vision for online content destinations and major media companies. Skilled in leveraging technologies to engage users and penetrate new communities. Adept at managing internal teams and external contributors in fast-paced environments. Known for identifying unique opportunities for advertising and sponsor integration and a commitment to delivering measurable results in support of business goals.
Leading editorial initiatives on a comprehensive, strategic redesign of a website used by domestic and international managers
Maintained the internal HR website’s content quality in accordance with global style guides, established content structures, and company voice, articulating important messages in a way that users understand
Edited content for voice, angle, grammar, style, consistency, and accuracy; handled breaking news, developed story ideas in conjunction with editorial team.
Curated one of the most-visited Front Pages on the Web with breaking news, compelling content, unique stories, traffic-driving teases and images; coordinating with multiple content teams and media sources
Leader of 10-person Web and TV production team; analyzed and developed reports for corporate senior management on site traffic, forecasts, competitors, and other key metrics; collaborated with software development group to create and maintain proprietary CMS
Headed a 5-member internal team and a 20-member contributing staff in long-term strategy and daily production of digital content for numerous partner organizations; promoted online communities, blogs, and social media
Directed team in re-purposing content from 5 daily news broadcasts for online audience. Aggressively integrated 27-member on-air team into the digital landscape
Launched the daily online news process writing stories, editing video and audio, monitored newsroom sources and regional competitors to deliver timely, accurate, and original content
CAREER NOTE: Assistant Sports Editor of the SAN FRANCISCO EXAMINER, Motorsports Editor for ESPN.COM, Sportswriter at EAST BAY TIMES, Press Representative for FIFA WORLD CUP.