PROFESSIONAL HISTORY

                                           PROFILE

Content specialist experienced in directing creative vision for online content destinations and major media companies. Skilled in leveraging technologies to engage users and penetrate new communities. Adept at managing internal teams and external contributors in fast-paced environments. Known for identifying unique opportunities for advertising and sponsor integration and a commitment to delivering measurable results in support of business goals. 

Curating, editing, and promoting the best of the Yahoo and AOL networks for Front Page content consumers; handles Breaking News, National and Global News, U.S. Politics, and Sports.

•  Publishes breaking news  via in-app alerts and breaking news bars 
• Strategizes to drive traffic and engage users with a variety of News, Sports, Finance and Entertainment apps

Leading editorial initiatives on a comprehensive, strategic redesign of a website used by domestic and international managers   

• Created new pages for high-profile initiative targeting the global temporary workforce system
• Authored audit of HR site –defining action items, policy requirements, flagging issues
• Served as project group’s SEO contact to assure accurate indexing of new content 
• Built easy-to-use terminology matrix for stakeholders, copy decks for production team

Maintained the internal HR website’s content quality in accordance with global style guides, established content structures, and company voice, articulating important messages in a way that users understand

• Served as content strategist, establishing and refining best practices 
• Analyzed and executed content development projects 
• Developed relationships with internal and external partners 
• Worked with subject matter experts and localization team for translated content

Edited content for voice, angle, grammar, style, consistency, and accuracy; handled breaking news, developed story ideas in conjunction with editorial team. 

• Monitored site visitor metrics and adjusted content to maximize value
• Delivered traffic-driving, brand-defining social media across multiple platforms
• Contributed bylined stories to the website
• Coordinated with newsroom editors to shape daily content planning 

Curated one of the most-visited Front Pages on the Web with breaking news, compelling content, unique stories, traffic-driving teases and images; coordinating with multiple content teams and media sources

• Helped deliver a 50% QoQ increase in video streams to Yahoo News
• Increased weekly page engaged users and daily new likes on Facebook by 10% annually
• Consulted on Product team’s comprehensive redesign of the Yahoo Front Page. 
• Achieved 99% error-free in Front Page quality dashboard.

Leader of 10-person Web and TV production team; analyzed and developed reports for corporate senior management on site traffic, forecasts, competitors, and other key metrics; collaborated with software development group to create and maintain proprietary CMS

• Established rapid-delivery process for Breaking News, increasing traffic and search metrics.
• Delivered 485% increase in unique visitors from 2009 to 2010, No. 1 among Comcast Regional Sports Networks.
• Oversaw national coverage and created revenue opportunities associated with 2010 World Series and the 2011 NFL playoffs.

Headed a 5-member internal team and a 20-member contributing staff in long-term strategy and daily production of digital content for numerous partner organizations; promoted online communities, blogs, and social media

• Broadened the reach of the brand, transformed product-driven online platform into a self-sustaining, growth-oriented, interactive Web community, by targeting new audiences and demographic groups.
• Enhanced entire publishing process, doubling editorial output among existing staff, improving search engine optimization, and increasing traffic by spearheading the institution of a proprietary content management system.

Directed team in re-purposing content from 5 daily news broadcasts for online audience. Aggressively integrated 27-member on-air team into the digital landscape

• Achieved distinction among NBC affiliate sites with landmark levels of metric growth.

Launched the daily online news process writing stories, editing video and audio, monitored newsroom sources and regional competitors to deliver timely, accurate, and original content

• Elevated the profiles of station’s anchors and reporters, strengthening and personalizing viewer and Web user connections to the news team

CAREER NOTE: Assistant Sports Editor of the SAN FRANCISCO EXAMINER, Motorsports Editor for ESPN.COM, Sportswriter at EAST BAY TIMES, Press Representative for FIFA WORLD CUP.