About Me
Skill set
- An editor who understands that storytelling is one of the most effective ways to transform an organization
- A writer who gives voice to a brand’s creative vision, and communicates the priorities of partners and clients
- A collaborator who pursues contrasting perspectives while spearheading the creative process
- A strategic thinker who leverages data to understand audiences and optimize content
- A mentor who thrives on creating supportive, professional relationships that empower people to reach for new heights
- A thought leader who relentlessly seeks innovation and celebrates unconventional thinking
- A storyteller who defines brand voice through compelling and unique assets, including video, social, long-form content, podcasts, and more.
Writing samples
30 Best Knockout Punches in Boxing History - Stadium Talk
30 Most-Influential Skateboarders of All-Time - Stadium Talk
Go Inside Elvis' Graceland - Far & Wide
The Most Famous Cars In the History of TV - FamilyMinded
Beloved Bay Area sports landmarks - SFGate.com
Specialties
Online and interactive media, content management and proprietary publishing systems, line editing, content strategy, content hierarchy, social media, blogs, video and podcast production, marketing campaigns, product development, site optimization, SEO.
Achievements
- Directed a redesign of a key benefits component of the Apple HRWeb International site in 2018
- Positioned Yahoo News' social media platform as a breaking news delivery system during 2016 Election
- Delivered 485% increase in unique visitors from 2009 to 2010, No. 1 among NBC Regional Sports Networks.
- Built NBCBayArea.com into top traffic destination among 22 NBC affiliates nationally
- Drove record quarterly traffic to CBS5.com with SEO tools for Barry Bonds' record home run chase
- National Motorsports Press Association: Second-Place, Sports Commentary
Testimonials
- "You can't sum up John's energy in a recommendation, you just have to feel it, to truly know how GOOD it is." — Andre Khylkouski, Sr. Software Engineer, Google
- "A leader without effort, a team member by nature, a mentor out of kindness." — Gretchen Fox Palmer, CEO/Founder, MTO Agency
- "This is unsolicited and, perhaps, more significant because it's coming 2 years after we worked together, spurred by memories of a professional, considerate colleague." — Oie Lian Yeh, Copy chief at Move, Inc.
- "John is a machine who takes ownership of the big story and builds out a many-tiered product." — Carlos E. Castañeda, Sr. Editor, CBS5.com
Resume
JohnRobertCrowley_resume (docx)
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